Web design & branding
For businesses moving forward.
&Liu
00:00:00 / PT
Let’s talk ↗

&Liu

Agency caliber work.Without the agency.

A Los Angeles–based digital design studio.

Thoughtful websites and distinctive brands.
For businesses ready for their next stage of growth.

Website / UX / Interaction design01 / Selected work

Samsung SmartThings

User experience and interaction design for the Samsung SmartThings website, part of a website and branding refresh for the smart home product line.

Brand identity / Website design02 / Selected work

Okie Media

Identity and website design for an award-winning video production studio whose clients include NBC and Netflix.

Rebranding / Website design03 / Selected work

WEASE

Full rebrand and site design for a Swedish cross-country ski startup, including client workshops, market research, and a complete brand book.

What we can build together / &Liu

Look the part.
Make your point.

A close creative partnership for businesses entering their next chapter. You’ll work directly with me, with thoughtful guidance from our first conversation through to the final details.

01 / Website design

A website that makes your business easy to understand.

Clear structure, considered visuals, and a compelling story help the right people see what you do and know what to do next.

Okie Media website designed by &Liu Studio
02 / Brand identity

An identity that feels like the business you’ve become.

A distinctive visual direction, carried through your logo, typography, color, and imagery, so the way you present your business reflects the quality behind it.

WEASE brand and website work by &Liu Studio
03 / Complete brand & website transformation

Your brand and website.
Designed as one.

When your next chapter calls for both, we’ll shape them together. A clear story and a cohesive visual identity, brought to life in a website built around the people you want to reach.

Samsung SmartThings website shown on desktop and tablet

Ready for your next chapter.

A presence that reflects how far you’ve come and opens the door to what’s next. Let’s bring it to life ↗

The person behind the studio

Hi, I’m Amy.
Your design partner.

I founded &Liu Studio to bring agency-level craft directly to startups and independent businesses.

My agency experience includes work for brands like Samsung and Heineken. Now, I work directly with you to shape a website and identity that feel like your business, with the same care and fewer layers.

Amy Liu speaking on stage at a conference

Kind words

01 / 03

Amy has the rare ability to understand people, distill complex ideas, and turn them into clear, compelling experiences. The strategic thinking, creativity, and audience intuition she brings to her work is dynamic and impactful. Those strengths translate naturally into the brand and digital experiences she creates today. She’s an exceptional and highly collaborative partner.

Portrait of Kevin Stapp
Kevin Stapp
Chief People Officer, L.A.B. Golf Former VP of HR, Shiseido Americas

Amy is a professional guided by the ultimate goal of a project. Through insightful questions, she kept us focused in our customers’ needs. She has a talent for understanding working processes, a visionary mindset and an impressive discipline in the operational level. Having her involved added a layer of quality to both the outcome and the process of the project.

Portrait of Ines Lopez
Ines Lopez
Head of Methodology and Development, Hyper Island

Amy’s attention to detail is unrivaled, and her ability to learn a new, often complex subject in a short amount of time sets her apart from others. She has taken on important marketing functions and grown them exponentially, most notably her management of our B2C content which has been revitalized under her watch. Amy is someone you want to partner with if you’re serious about growing.

Portrait of Sean Little
Sean Little
Head of Marketing, Scout Alarm
Experience with
H&M
Unilever
Heineken
Samsung
Amgen
Have something in mind?

Let’s build
something.

Tell me a little about your project. I read every message and reply within two business days.